Engineering the Perfect Tire Stripe
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From unique rubber compounds to varying tread patterns, tire producers focus on a number of areas on the tire to set themselves apart and perfect the look of the finished tire. Although not a primary focus of tire designers, the brightly colored identification marks around the tread play a key role in tire building as well as the aesthetics of the finished product. APV Engineered Coatings has been developing and commercializing vibrant, long-lasting stripes for decades by optimizing the ink formulation and application equipment for tire makers and can attest to the importance of engineering the perfect tread stripe.
