APV eCoolRoof®


PRODUCT CODE: P-1494 (Topcoat) and P-1498 (Basecoat)
CATEGORY: Paints & Coatings

APV eCoolRoof® is a white, water-based coating system engineered to dramatically increase the emissivity and total solar reflectance (TSR) properties of a roof’s surface. Studies have shown energy savings as much as 63%*! The coating system is designed to reduce energy absorption into buildings and restore aged roof surfaces, which can be warranted to up to 15 years. APV eCoolRoof is rated by the Cool Roof Rating Council (CRRC) and is qualified for Energy Star and Title 24.

Along with reduced energy absorption, APV eCoolRoof® is highly resistant to stains, dirt pickup, plasticizer migration, abrasions, and algea/fungal growth throughout its 20 year lifecycle. The coating has excellent retention of gloss and is low VOC. In essence, APV eCoolRoof® delivers a number of sustainable, practical and eco-friendly benefits for property owners, contractors, builders, and architects.

The Technology

The APV eCoolRoof topcoat contains Kynar Aquatec®* resin, which is a tough, engineered thermoplastic that offers a unique balance of properties to withstand harsh thermal, chemical, and ultraviolet environmental conditions. It provides APV eCoolRoof the ability to resist UV degradation, guard against abrasions, restrict the growth of mold and mildew, and repel dirt on a roof’s surface. The APV eCoolRoof elastomeric acrylic basecoat is specifically formulated to smooth over small surface cracks and holes and function as a tenacious bonding layer for the APV eCoolRoof topcoat.

Physical Properties (ASTM D-6083):

Test Method Results
Product Type Water-Based
Viscosity ASTM D-562 95-105 KU
Weight per Gallon ASTM D-1475 10.5 +/- 0.5 lbs.
Permeance ASTM E-96 <1.0
Elongation ASTM D-412 >200
Fugi Retention ASTM D-4214 Zero
Chalking ASTM D-421 Zero
Gloss Retention ASTM D-523 >85%
Fugi Retention ASTM D-4214 Zero
Tear Resistance ASTM D-624 21.3 kN/m
Water Swelling ASTM D-471 <15%
UV Resistance ASTM G-155 Pass (1000 hours)
Gloss @ 60° ASTM D-421 50-65
VOC EPA 23 Wet: 0.35 lbs/gal (41.97 g/L)

Dry: 0.69 lbs/gal (82.74 g/L)

Based on a 20-year life cycle test conducted by Arkema, Inc., the APV eCoolRoof coating reduces energy usage by approximately 63% (kWh/ft2) and reduces VOC emissions between 30% and 40%.

*Kynar Aquatec is a registered trademark of Arkema Inc.

  • Prolongs the life of your air conditioner/cooling system
  • Provides durability with a coating lifespan of 20 years
  • Excellent resistance from dirt, staining, corrosion, abrasion, and algae and fungal growth
  • Low VOCs
  • Air dries – no baking required
  • Single coat application (of each component)
  • Provides high reflectivity values for a minimum of 10 years
  • Made in the USA


If you are interested in learning more, let us know!